snojo: A personal style of presenting oneself to the world. Your own personal swagger. A display of confidence in the way one moves, walks and talks. Self-assuredness with a hint of sex-appeal and attitude. There is a direct correlation between snojo and high altitude sports. Increasing the altitude increases the attitude.


Mountain Hardwear and Matchstick Productions are kicking off winter by hooking you up with a closet full of gear. Simply upload your stylish ski shot to the Facebook Snojo Contest Page, or tag your photos with @mountainhardwear and #snojo on Instagram or Twitter. Enter photos between October 15th and November 15th to be eligible to win!

On Nov. 16th Mountain Hardwear Athletes, Michelle Parker and James Heim will select the 1st, 2nd, and 3rd place Snojo winners.


1st Place: Head Cyclic 115 Skis and Adrenalin 16 Bindings, $1000 MHW shopping spree, GoPro camera, $200 gas card, iPod Nano, Anon M2 Goggles, Griffin Helmet, MSP apparel and schwag

2nd Place: $500 shopping spree from Mountain Hardwear, Anon Tempest Goggles, MSP Apparel

3rd Place: $250 shopping spree from Mountain Hardwear, Anon Wren Helmet, MSP Apparel

See the official rules here.

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